Walk into any craft cupboard and you'll find several different card finishes — but which one should you actually reach for? The finish changes how your project looks, feels and prints just as much as the colour does. Here's a straightforward comparison of the three most popular finishes, plus a couple of specialist options, so you can match the right card to the right project.

Linen (textured) card

Linen card carries a fine, fabric-like woven texture pressed into the surface — our Silkweave range is a good example. It catches the light softly, hides minor print imperfections, and gives a premium, tactile quality that flat card can't match. It's the classic choice for wedding invitations, luxury greeting cards and anything that wants to feel considered and high-end. Prints well on both inkjet and laser, though a test sheet is wise as the weave can gently soften very fine detail.

Pearlescent card

Pearlescent card has a fine shimmering coating that reflects light for a subtle, elegant sheen — celebratory without being glittery. It's ideal for evening receptions, Christmas cards, party stationery and anywhere you want a touch of glamour. Our pearlescent range is a substantial 300gsm and mostly double-sided, so the shimmer shows whichever way it folds.

Smooth card

Smooth card has a flat, even surface that delivers the sharpest possible print, making it the best choice for fine typography, detailed illustrations and photographic or watercolour designs. It's the dependable all-rounder — a neutral base for card making, layering and everyday projects.

And two specialist options

• Recycled / eco card — a natural, contemporary look for sustainable projects and rustic themes.
• Embossed & specialty papers — delicate patterned or translucent papers that make beautiful liners and layering elements over a heavier base.

Which finish for which project?

• Wedding invitations: linen for classic elegance, or pearlescent for glamour.
• Detailed or photographic designs: smooth, for the sharpest print.
• Christmas & celebrations: pearlescent shimmer.
• Everyday card making: smooth or linen, depending on the feel you want.
• Rustic / eco themes: recycled card.

Frequently asked questions

What's the difference between linen and textured card?

They're the same idea — "linen" describes the specific fine, fabric-like weave. Our Silkweave range is a linen-textured card.

Is pearlescent card glittery?

No — it has a soft, reflective sheen rather than loose glitter, so it reads as elegant rather than sparkly.

Which finish prints the sharpest?

Smooth card, because its flat surface lets ink sit exactly where it lands.

Explore the finishes: Silkweave linen card, pearlescent card and the full A4 card range. Not sure on weight? Read our card GSM guide.